Product Manager, Microsoft Expression Studio + Office for Mac

July 2006 – April 2008

Product Manager for Expression Studio, a suite of tools for designing standards-based Web sites, rich user experiences for the desktop and Silverlight, and for the management of digital assets and content.

For the launch of Expression Studio, I created field resource kits and plans that covered product definition, positioning, sales process, launch plans, and release milestones, with metrics to drive the field organization and measure success.

I partnered with the world‐wide field organization to develop and implement promotion plan including advertising, press, speaking engagements, lead generation, presentation, demonstration, printed and electronic collateral, along with channel plan including call downs, trade shows, seminars, and corporate visits.

I was also responsible for our partnership with the field evangelism and sales organizations to scale the customer engagement to effectively tell the story to world‐wide audience and diverse communities of both designers and developers through audience specific messages and positioning.

Received the Founder’s Award for Microsoft Expression Studio, 27 April 2007.

Product Designer, Microsoft Visual Studio + ASP.NET + IIS

April 2003 – July 2006

Worked with development, usability, and product management disciplines to design, prototype, implement and evaluate user interfaces utilizing user-centered design principles.

Designed the user interaction model, flow, information architecture and wireframes required to provide detailed design specifications with a rich user experience utilizing end-to-end scenarios.

Assisted in defining the experience strategy for the Microsoft Web Platform & Tools while advocating the value of user centered design throughout the development cycle.

Partnered with our usability research engineers to execute user studies and translate findings into design improvements.